Identification of Key Performance Indicators through E-Learning Critical Success Factors for an Online Course of English for Football

The main goal of this study was to identify Key Performance Indicators (KPI) through e-learning Critical Success Factors (CSF) for an online course English Football in Iran. To end, the researchers prioritized CSFs proposed literature from emic perspective exclusively as a case study. expert participants were certified football coaching instructors Iran Federation who took open-ended questionnaire and wrote their statements success each CSF rated them on Analytical Hierarchy Process (AHP) ratio scale pairwise comparisons. Based collected success, identified KPIs football. This resulted 24 line with by results AHP showed that respectively: course, instructor’s characteristics, learner’s learning environment, instructional design, support, level collaboration, knowledge management technology important CSFs. Finally, arrived at based ranked success. could have implications ESP curriculum developers organizers strengthen structure identifying, prioritizing setting down KPIs.